Gross profit is revenue minus the cost of goods sold. It shows how much the company earns from its products or services before paying operating expenses, interest and taxes.
How it relates
Where it fits
Gross profit represents the profit remaining after subtracting direct production costs from revenue. This fundamental metric shows how much money is left to cover operating expenses, interest, taxes, and generate net profit. Gross profit reveals the core profitability of a company's products or services before considering overhead and administrative costs.
The calculation:
Gross Profit = Revenue - Cost of Revenue (COGS)
For example, if a company has $1 billion in revenue and $600 million in cost of revenue, gross profit is $400 million.
Gross Margin = Gross Profit / Revenue × 100
In the example above, gross margin is 40%.
Why gross profit matters:
- Business model viability: Insufficient gross profit means no path to profitability
- Competitive advantage: Higher margins often indicate pricing power or cost advantages
- Operating leverage: High gross profit provides cushion for operating expenses
- Investment capacity: Funds R&D, marketing, and infrastructure
Industry benchmarks:
- Software/SaaS: 70-85% gross margins typical
- Pharmaceuticals: 65-80% gross margins
- Consumer goods: 40-60% gross margins
- Retail: 25-40% gross margins
- Grocery: 15-25% gross margins
- Hardware manufacturing: 30-50% gross margins
Analysing gross profit:
- Margin trends: Improving, stable, or deteriorating over time?
- Peer comparison: Above or below industry average?
- Volume vs. margin trade-off: Some businesses sacrifice margin for volume
- Product mix impact: High-margin and low-margin product balance
Warning signs:
- Declining gross margins: May indicate pricing pressure or rising costs
- Margins below peers: Competitive disadvantage in cost or pricing
- Volatile margins: Suggests limited pricing power or commodity exposure
Gross profit must cover all operating expenses. A company with high gross profit but excessive overhead can still be unprofitable. Examine gross profit alongside operating expenses for the complete profitability picture.